Do you ever wonder why at networking events some people immediately stand out from the crowd while you seem to move through unnoticed like a ghost? In my experience, it is often because those people have discovered the secret of colour to create a powerful professional image.
Colour Affects Our Mood and Perception
Colour influences how we feel. When we see the red logo for Pizza Hut, it invokes a feeling of hunger and excitement. When we see a cool blue label for water, we immediately feel relaxed and calm. Costume designers have long understood this subliminal link between colour and emotion. They carefully select the colour of each garment to influence the feeling and reaction of their audience.
The Secret to Influencing YOUR Audience
To create a powerful professional image and influence your audience, you need to choose the right combination of colours for your outfit. Let’s first look at the basics: high-contrast, medium-contrast, and low-contrast.
A high-contrast outfit is where you have the greatest difference between two colours. Think of a black suit with a bright white shirt. High-contrast combinations are often worn by powerful characters in films as the colours help to communicate strength and authority.
A medium-contrast outfit will make you appear more approachable. Think of a grey suit with a white shirt. This combination is often used for film characters that the director wants the audience to relate to or sympathise with.
A low-contrast outfit is where you have the least difference between two colours. Think of a cream suit with a white shirt. It is known to be the least influential and can sometimes project a tired or weak image.
A Powerful Professional Image
When you want to get noticed in business, you need to choose a high-contrast colour combination for your professional outfit.
For men in traditional industries such as banking and law, I recommend a dark navy suit with a crisp white shirt, and a red and navy tie (see below for examples). This is a classic combination often worn by politicians and power brokers. If you are working in a more creative industry, such as advertising, you can replace the common tie with an Ascot tie, perhaps in a green or an orange.
For women, your choice of colour and style is much vaster. Personally, I like to base my outfits on solid darks and add a splash of colour with shoes, belts or jackets. I recommend to women who want to stand out: a dark navy dress with cream shoes, a solid black dress with a red belt, or black pants and top with an orange or green jacket (see below for examples).
To complete your look, I often advise the following:
- Use two, or three colours maximum. The more colours you add, the more it detracts from your image.
- If wearing patterns, make sure they’re subtle. YOU want to stand out, not your shirt.
- Clothing should always be ironed. A crisp white shirt impacts more than a crinkled one.
- For women, open-toed shoes are not always professional. Consider what is acceptable in your industry.
- For men, leg hair should not be visible when you sit down. Make sure your socks are long enough.
This season, high-contrast clothing seems to be everywhere in the stores. Be bold, be brave, and buy!
Of course, it’s also important to have powerful body language to go along with your power outfit. Let’s leave that to next time, so stay tuned.
If you’re ready to elevate your confidence, I’d like to invite you to learn more about my cutting edge virtual coaching program, “Powerful In Business”. Click on the image below to discover more.