How To Become Known as a Go-To Expert: Go-To Expert Series Part 2 (EP061)

How to become known as a go-to expert. Becoming known as a go-to expert in your field or industry is incredibly important for emerging leaders and high-achieving professionals. 

You want to become known in your area of expertise. You want to build your brand and reputation. You want to rise higher than the rest. You want to have everyone know who you are, what you do, what you’re an expert in, and how you can help them.

Becoming known as a go-to expert is helpful whether you’re an employee or an entrepreneur. When you’re an employee, it makes promotions easier. Your boss and colleagues inside your company already know that you’re a go-to expert so you become an easy hire.

When you’re a go-to expert as a consultant, coach or other business owner, it makes finding clients easier because people trust go-to experts.

There are so many positive impacts on your career and business when you develop a go-to expert reputation.

In this episode, I talk about:

  • The pre-requisite for becoming a go-to expert.
  • Impostor Syndrome for go-to experts.
  • Working out your area of expertise you want to be known for (niching down).
  • Creating great content for social media platforms (including LinkedIn).
  • Speaking at events (yes, public speaking!).
  • Writing guest posts and articles.
  • Getting interviewed on podcasts.

After each of the five ideas, I share with you an action step to help you know where to start.

Get your notebook ready and listen to this episode on the podcast platform of your choice: Apple Podcasts, Audible, Spotify, Google and more.

I hope you enjoy this episode!

Click here to listen to this episode on the podcast platform of your choice.

Listen to Part 1 of this go-to expert series, “Why You Need to Become Known as a Go-To Expert” at this link.

Send Me Your Questions

If you would like to submit your own question for a future Q&A episode, please send an email to

Resources Mentioned in this Episode:

Other Learning & Development Video Courses!

Get 21 Ideas on “How to Become Known as a Go-To Expert”!

Download “How to Become Known as a Go-To Expert” pdf to get 21 ideas on how you can start to develop a go-to expert reputation.

Love the show? Let me know!

Are you a fan of The Leadership Pod? Head over to Apple Podcasts and tell me how this podcast has helped you by leaving a review. And don’t forget to subscribe so you can be the first to know when I release a new episode.

What are you waiting for? Head over to Apple Podcasts, leave a review and subscribe!

Follow me on Social Media

I hope you enjoyed this episode on “Go-To Expert Series Part 2: How You Can Become Known as a Go-To Expert”.

Thank you so much for listening to this episode of The Leadership Pod!

Click here to listen to this episode on the podcast platform of your choice.

About Kara

Kara Ronin is the founder of Executive Impressions. She is an executive coach who specialises in leadership presence, social skills and business etiquette. She is also the creator of Bestselling Udemy course, Business Etiquette 101. Kara’s advice and unique perspectives have been featured in Time Inc., Business Insider, Ignites Europe (a Financial Times Service), The Muse, The Local France, The West Australian, and more. Kara works regularly with lawyers, investment bankers, and finance professionals to help them build presence, authority and influence in business. Get Kara's insights delivered straight to your inbox