EP030: Personal Branding for Leaders: Why It’s a MUST for New Leaders

Personal branding for leaders is a must for new and emerging leaders. Your personal brand, or leadership brand, should communicate your identity, what you represent and the value you bring to a team, company or client. This is how you build your visibility and influence to get promotions and new clients faster and easier. 

However many emerging leaders don’t define or build their leadership brand because it takes time. It takes a long-term approach to define, build and communicate your personal brand as a leader. Not everybody is willing to put in this amount of effort.

In my work as a leadership coach, I’ve seen the positive results of building your leadership brand. I’ve worked with clients who have attained promotions and new clients as a result of a visible personal brand. 

Having a leadership brand is absolutely a must in the future of work for new and emerging leaders. I share my insights with you in this episode.

Listen on the podcast platform of your choice here.

What will you learn in this episode?

In this episode, Personal Branding for Leaders: Why It’s a MUST for New Leaders, you will learn:

  • Why people overlook personal branding.
  • How personal branding has been cheapened by social media.
  • What is a personal brand for leaders (leadership brand).
  • Why personal branding is a must for new leaders.

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I hope you enjoyed this episode on “Personal Branding for Leaders: Why It’s a MUST for New Leaders”.

Thank you so much for listening to this episode of The Leadership Pod!

Personal Branding for Leaders: Why It's a Must for New Leaders
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About Kara

Kara Ronin is the founder of Executive Impressions. She is an executive coach who specialises in leadership presence, social skills and business etiquette. She is also the creator of Bestselling Udemy course, Business Etiquette 101. Kara’s advice and unique perspectives have been featured in Time Inc., Business Insider, Ignites Europe (a Financial Times Service), The Muse, The Local France, The West Australian, and more. Kara works regularly with lawyers, investment bankers, and finance professionals to help them build presence, authority and influence in business. Get Kara's insights delivered straight to your inbox