EP003: How to Start Building a Strong Leadership Brand in 2020

You’ve no doubt heard of personal branding. Emerging leaders need something stronger than that. They need to build a leadership brand so they can be recognised as somebody with leadership potential.

When you’re aiming for a leadership position, you need to package and market yourself as a leader. How do you do that? How do you create a leadership brand?

There are a number of touch points you need to think about. These are the points from which your audience will gather clues or information about who you are and what you stand for.

These are the touch points that your boss will use to decide whether you’re leadership material, or not.

So it’s critical you get them right!

In this episode, I help you define your leadership brand so you know what you’re aiming for, and then I delve into three touch points so you can start creating your leadership brand for 2020.

Episode 003, How to Build a Strong Leadership Brand in 2020
Click this image to listen to Episode 003 of The Leadership Pod.

What will you learn in this episode?

In this episode, “How to Build a Strong Leadership Brand in 2020”, I discuss:

  • Why I prefer the term, “leadership branding”.
  • How you have control over these touch points.
  • How to define your leadership brand and I share with you a quick activity that you can do on your own.
  • Why your outfit is an important touch point to think about.
  • How your nonverbal communication is important.
  • The importance of your verbal and nonverbal communication being in-sync.
  • How to overcome getting your thoughts muddled and clearly convey your thoughts in business meetings.

Listen to this episode here.

Learn more in this YouTube video

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Thank you so much for listening to this episode of The Leadership Pod!

Episode 003, How to Build a Strong Leadership Brand in 2020
Click this image to listen to Episode 003 of The Leadership Pod.
About Kara

Kara Ronin is the founder of Executive Impressions. She is an executive coach who specialises in leadership presence, social skills and business etiquette. She is also the creator of Bestselling Udemy course, Business Etiquette 101. Kara’s advice and unique perspectives have been featured in Time Inc., Business Insider, Ignites Europe (a Financial Times Service), The Muse, The Local France, The West Australian, and more. Kara works regularly with lawyers, investment bankers, and finance professionals to help them build presence, authority and influence in business. Get Kara's insights delivered straight to your inbox