How to get clients at networking events is a question I’m often asked by new leaders and consultants. Do you want to find new clients at networking events? Have you tried networking to land new clients but haven’t been successful?
Many emerging leaders who are required to find new clients for their own business, or do business development for their employer, they approach networking events the wrong way. They have the wrong expectations and they don’t approach networking strategically. As a result, they don’t get new clients and end up wasting their time.
In Episode 12 of The Leadership Pod, “How Can I Land Clients at Networking Events?” I delve deeper into this issue and share with you five steps that you need to implement to networking strategically and generate new clients for your business or yourself through networking.
What is this episode about?
In Episode 12 of The Leadership Pod, you will learn:
- How to get clients at networking events if you’re a new leader or a consultant.
- The wrong expectation that many emerging leaders approach networking events with.
- How networking fits into the know, like and trust factor.
- Choose the right networking events to go to as a consultant and a new leader.
- A one-line strategy to answer the question, “What do you do?”.
- Why asking the other person questions is important.
- Ideas on what questions to ask the other person.
- Etiquette tips and manners you need to show during networking.
- How to follow up after a networking event to move the relationship forward.
How to Introduce Yourself at Networking Events
I shared with you a structure to introduce yourself effectively at networking events. This structure is simple, but it will help you highlight the value and results you bring your clients or your team.
Here is the structure:
“I help….[who]…so they can…[value/result]…”
For example:
- First example: “I help people who are going through a divorce to come to an mutual agreement so they can part amicably and with less stress”.
- Second example, “I help mid-size businesses increase their efficiency by incorporating technology into their work processes”.
I hope you find this structure useful the next time you’re asked the question, “What do you do?” at a networking event.
Resources mentioned:
- Business Etiquette 101: Social Skills for Success https://www.udemy.com/course/business-etiquette-101-social-skills-for-success/?referralCode=77FFA114311BAE37A80F
Love the show? Let me know!
Are you a fan of The Leadership Pod? Have the tips, insights and strategies I share with you helped you increase your visibility and influence so you can unlock your leadership potential?
Head over to Apple Podcasts and tell me how this podcast has helped you by leaving a review. And don’t forget to subscribe so you can be the first to know when I release a new episode.
What are you waiting for? Head over to Apple Podcasts, leave a review and subscribe! https://podcasts.apple.com/au/podcast/the-leadership-pod/id1500219829
Join the Executive Impressions’ Community of Emerging Leaders!
Want even more tips and insights so you can advance into leadership? Join my monthly newsletter and I’ll give you access to the Leadership Evaluation Toolkit so you can evaluate where you stand in building your visibility as a leader, and what areas you need to work on.
Access these free resources and join hundreds of others in the Executive Impressions Community here: http://www.executive-impressions.com/your-gift
Follow me on LinkedIn!
LinkedIn is my number one social media platform and I would love you to join me there. Everyday I share tips and insights and a lot of video posts around leadership that you won’t find anywhere else. And the conversations over on LinkedIn are next to none!
Join us by following me on LinkedIn https://www.linkedin.com/in/kararonin/ and following my hashtag #execimpressions https://www.linkedin.com/feed/hashtag/execimpressions/.
Thank you so much for listening to this episode of The Leadership Pod!
About Kara
