EP012: Q&A – How Can I Land Clients at Networking Events?

How to get clients at networking events is a question I’m often asked by new leaders and consultants. Do you want to find new clients at networking events? Have you tried networking to land new clients but haven’t been successful? 

Many emerging leaders who are required to find new clients for their own business, or do business development for their employer, they approach networking events the wrong way. They have the wrong expectations and they don’t approach networking strategically. As a result, they don’t get new clients and end up wasting their time.

How to get clients at networking events
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In Episode 12 of The Leadership Pod, “How Can I Land Clients at Networking Events?” I delve deeper into this issue and share with you five steps that you need to implement to networking strategically and generate new clients for your business or yourself through networking.

What is this episode about?

In Episode 12 of The Leadership Pod, you will learn:

  • How to get clients at networking events if you’re a new leader or a consultant.
  • The wrong expectation that many emerging leaders approach networking events with. 
  • How networking fits into the know, like and trust factor.
  • Choose the right networking events to go to as a consultant and a new leader.
  • A one-line strategy to answer the question, “What do you do?”.
  • Why asking the other person questions is important.
  • Ideas on what questions to ask the other person.
  • Etiquette tips and manners you need to show during networking.
  • How to follow up after a networking event to move the relationship forward.

How to Introduce Yourself at Networking Events

I shared with you a structure to introduce yourself effectively at networking events. This structure is simple, but it will help you highlight the value and results you bring your clients or your team.

Here is the structure:

“I help….[who]…so they can…[value/result]…”

For example:

  1. First example: “I help people who are going through a divorce to come to an mutual agreement so they can part amicably and with less stress”.
  2. Second example, “I help mid-size businesses increase their efficiency by incorporating technology into their work processes”.

I hope you find this structure useful the next time you’re asked the question, “What do you do?” at a networking event.

Resources mentioned:

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About Kara

Kara Ronin is the founder of Executive Impressions. She is an executive coach who specialises in leadership presence, social skills and business etiquette. She is also the creator of Bestselling Udemy course, Business Etiquette 101. Kara’s advice and unique perspectives have been featured in Time Inc., Business Insider, Ignites Europe (a Financial Times Service), The Muse, The Local France, The West Australian, and more. Kara works regularly with lawyers, investment bankers, and finance professionals to help them build presence, authority and influence in business. Get Kara's insights delivered straight to your inbox