LinkedIn is used by millions of professionals around the world. It’s a fantastic way to keep in contact with your colleagues and to meet potential employers or clients if you’re looking for a new job.
But what most people tend to forget is LinkedIn is your chance to make a first impression – online. If your LinkedIn profile is less than average, in just a few seconds your reader can lose interest and move on to looking at another profile.
Less than average or bad LinkedIn profiles can really damage your chances of connecting with potential employers if you’re looking for a new job, or potential clients if you’re a business owner.
Today I want to talk to you about 3 common mistakes I’ve come across when I look at LinkedIn profiles so you can make yours stand out.
1. Not Being Consistent With US and UK Style English
LinkedIn is an international professional networking website. You’re bound to have connections with people from all over the world. Some will use US style English in their profiles, some will use UK style English. What’s important is that if your LinkedIn profile is in English, you should be consistent with the style of English that you use.
If you’re from the US and have always worked in the US, then use US style punctuation and spelling when you write your profile.
If you’re from the UK or another Commonwealth country, then be consistent and use only UK style punctuation and spelling.
If you’re an international student or professional and English is not your native language, you have a choice of using either US or UK style English on your LinkedIn profile. The important thing for you to remember is to choose one style, and stick to it.
If you’re unsure of the differences between US and UK style punctuation and spelling, take a look a my blog post, “E-mail Etiquette for Total Executive Presence”.
And if you want to learn more about this topic, then I invite you to enroll in my online training program, “The Art of Executive Writing: E-mails and Letters” where US and UK style English is heavily covered in the workbook and training calls.
2. No Personal Summary
When a potential employer or client visits your LinkedIn profile the first thing they will read is your Personal Summary. But more often than not, most people make the mistake of leaving their Personal Summary blank.
Your Personal Summary on LinkedIn is the most important part of your LinkedIn profile. It is the part you should spend the most amount of effort and time crafting for your audience.
Your Personal Summary is there to tell your readers about you. It’s where potential employers will decide whether they want to contact you for an interview. It’s where potential clients will decide whether you’re the right person for the job.
Think of your Personal Summary as your place to shine. Highlight your unique achievements. Tell your readers about extraordinary things that you’ve made happen in your professional life, or your student life.
Make them want to know more about you.
3. An Unprofessional Photo
When people look at your LinkedIn profile, the first thing their eyes will naturally focus on is your photograph.
It’s critical that your LinkedIn profile photo is professional otherwise you could immediately give your reader a negative first impression.
Remember, it only takes a couple of seconds for your reader to decide if they want to learn more about you, or not. Having a professional, quality photograph of yourself will get more people scrolling down to continue reading.
How do you make your LinkedIn profile photo look professional without spending hundreds on a professional photographer?
You pay attention to the important elements of taking a portrait photo: lighting, framing, background, your outfit, your hair, and the quality of resolution for the photo. This can be done by you at home, if you know the steps to take.
All of these elements (and much more) are covered in my new online product, “Rescue Your LinkedIn Profile: Basic Package” where I give you all the technical details you need to create a professional looking photograph yourself at home, without spending hundreds on a photographer.
I also rewrite or create from scratch or rewrite your LinkedIn profile into executive level English, including your Personal Summary, Experience, and Education history.
This package is extremely affordable and perfect for international professionals who want their LinkedIn profile written in executive level English, or for busy professionals who don’t have time to do it themselves.
If you feel your LinkedIn Profile needs some expert attention the I invite you to learn more about this product, “Rescue Your LinkedIn Profile: Basic Package by clicking the image below.