Avoid These 3 Mistakes On Your LinkedIn Profile

Do you make these three LinkedIn profile mistakes? LinkedIn is used by millions of professionals around the world. It’s a fantastic way to keep in contact with your colleagues and to meet potential employers or clients if you’re looking for a new job.

But what most people tend to forget is LinkedIn is your chance to make a first impression – online. If your LinkedIn profile is less than average, in just a few seconds your reader can lose interest and move on to looking at another profile.

Less than average or LinkedIn profile mistakes can really damage your chances of connecting with potential employers if you’re looking for a new job, or potential clients if you’re a business owner.

Today I want to talk to you about 3 common LinkedIn profile mistakes I’ve seen so you can avoid them and make your LinkedIn profile stand out.

1. Not Being Consistent With US and UK Style English

LinkedIn profile mistake number one is not being consistent with US and UK style English.

LinkedIn is an international professional networking website. You’re bound to have connections with people from all over the world. Some will use US style English in their profiles, some will use UK style English.

What’s important is that if your LinkedIn profile is in English, you should be consistent with the style of English that you use.

If you’re from the US and have always worked in the US, then use US style punctuation and spelling when you write your profile.

UK or British style English should be used if you’re from the UK or another Commonwealth country. Be consistent and use only UK style punctuation and spelling in your LinkedIn profile.

If you’re an international student or professional and English is not your native language, you have a choice of using either US or UK style English on your LinkedIn profile. The important thing for you to remember is to choose one style, and stick to it.

If you’re unsure of the differences between US and UK style punctuation and spelling, take a look a my blog post, “E-mail Etiquette for Total Executive Presence”.

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2. No LinkedIn About Section

LinkedIn profile mistake number two is not having an About Section in your LinkedIn profile.

The LinkedIn About Section was previously called the “Personal Summary” section. When a potential employer or client visits your LinkedIn profile the first thing they will read is your About Section.

But more often than not, most people make the mistake of leaving their About Section blank.

Your About Section on LinkedIn is the most important part of your LinkedIn profile. It is the part you should spend the most amount of effort and time crafting for your audience.

Your About Section is there to tell your readers about you. It’s where potential employers will decide whether they want to contact you for an interview. It’s where potential clients will decide whether you’re the right person for the job.

Think of your About Section as your place to shine.

  • Highlight your unique achievements.
  • Tell your readers about extraordinary things that you’ve made happen in your professional life, or your student life.
  • Make them want to know more about you.

If you’d like to learn more about what to put in your About Section, I have an entire podcast episode dedicated to this topic, “How to Create an Expert About Section for your LinkedIn Profile”. Listen to it below or click the link to go to Apple Podcasts.



3. An Unprofessional Profile Photo

LinkedIn profile mistake number three is having an unprofessional profile photo.

When people look at your LinkedIn profile, the first thing their eyes will naturally focus on is your photograph.

It’s critical that your LinkedIn profile photo is professional otherwise you could immediately give your reader a negative first impression.

Remember, it only takes a couple of seconds for your reader to decide if they want to learn more about you, or not.

Having a professional, quality photograph of yourself will get more people scrolling down to continue reading.

How do you make your LinkedIn profile photo look professional without spending hundreds on a professional photographer?

You pay attention to the important elements of taking a portrait photo: lighting, framing, background, your outfit, your hair, and the quality of resolution for the photo. This can be done by you at home, if you know the steps to take.

I hope you found valuable this article and the LinkedIn profile mistakes that I talked about.

All of these LinkedIn profile mistakes (and much more) are covered in my online video course, “Business Etiquette 101: Social Skills for Success”. Check it out at this link and watch the free preview videos.

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About Kara

Kara Ronin is the founder of Executive Impressions. She is an executive coach who specialises in leadership presence, social skills and business etiquette. She is also the creator of Bestselling Udemy course, Business Etiquette 101. Kara’s advice and unique perspectives have been featured in Time Inc., Business Insider, Ignites Europe (a Financial Times Service), The Muse, The Local France, The West Australian, and more. Kara works regularly with lawyers, investment bankers, and finance professionals to help them build presence, authority and influence in business. Get Kara's insights delivered straight to your inbox