You have worked hard to create a solid personal brand for yourself early on in your career. It has served you exceedingly well up until now as it has enabled you to position yourself as a leader in your industry. But things have changed.
Authenticity is a key quality that many leaders strive to achieve. They want to present an authentic version of themselves to their team, clients and stakeholders. I completely understand this need. Who would want to feel like a fraud or pretend to be somebody that they’re not?
When you’re on the journey toward leadership, it’s easy to get caught up in the qualities you “should” have as a leader or how you “should” be leading.
The end of every calendar year is the perfect time to re-evaluate your leadership brand and decide whether it will still support you in your growth journey for the following year.
Many high-achieving business people I talk with, women or men, come up against a similar roadblock in their career when they reach a certain level of seniority. Although they are extremely proud of their achievements and career progression, they feel restricted and frustrated in their position.
People do business with others they know, like and trust. This concept is paramount to any business relationship. It is the key to your success as a business person. It is what will make lucrative clients want to do business with you. It is what will make senior executives want to promote you.
Have you ever had a boss who truly lifted you, helping you achieve greater heights in your career?