Professional Branding: Build the First Impression You Want on LinkedIn

Formula for a Magnetic Personal Summary on LinkedIn

LinkedIn is a powerful, powerful online networking platform. It’s not only where hiring managers go to find information about potential job candidates or where clients go to source information about service providers, it’s where business people will form a first impression about you.

Netiquette: The Art of Social Media for Your Business

Executive Impressions Facebook Etiquette Tips

Prior to social media, potential clients would often make buying decisions based on recommendations from family and friends. As long as your business generated positive word of mouth, new clients would arrive with enthusiasm and approval.

E-mail Etiquette for a Total Executive Presence

E-mail etiquette for a total executive presence

When you read about developing your “executive presence”, you automatically think of your professional attire, your body language, and possibly your voice. Of course, these are all important elements to work on, but quite often, the effort stops there. You figure, if you look and act like a successful businessperson, that’s all you need to […]