You have worked hard to create a solid personal brand for yourself early on in your career. It has served you exceedingly well up until now as it has enabled you to position yourself as a leader in your industry. But things have changed.
Authenticity is a key quality that many leaders strive to achieve. They want to present an authentic version of themselves to their team, clients and stakeholders. I completely understand this need. Who would want to feel like a fraud or pretend to be somebody that they’re not?
When you’re on the journey toward leadership, it’s easy to get caught up in the qualities you “should” have as a leader or how you “should” be leading.
The end of every calendar year is the perfect time to re-evaluate your leadership brand and decide whether it will still support you in your growth journey for the following year.
A frustrated client of mine, who runs a law firm, had been witnessing over a number of months countless other professionals in law secure high-paying clients without putting much effort into cold calling or asking for referrals.
Many people aspire to be a leader. Some of those people make it. Most don’t. That’s the stark reality when you aim high in your career or business.